The exhibition industry, as well as trade, are concerned about the situation since the income sharing problem between the top three national chains – PVR, INOX, and Cinepolis – as well as the distributor, Reliance Entertainment, has not been resolved. Sooryavanshi, a cop actioner directed by Rohit Shetty as well as starring Akshay Kumar, Ajay Devgn, Ranveer Singh, and Katrina Kaif, was released in theatres yesterday, November 5th, 2021. To learn much more about the income sharing problem, read on.
Reliance is asking 60 per cent income from national chains in the first week, according to an insider, but the three top chains are only ready to provide 52.5 per cent. “Giving more money to Sooryavanshi, according to the national chains, would create a precedent for every picture that will be released this year. Apart from that, the exhibition industry is the worst impacted by the epidemic because, unlike producers, who profit from satellite, digital, and music, exhibitionists have no alternative source of income. As a result, they are unwilling to compromise and have set their sights on 52.5 per cent. Reliance, on the other hand, has refused to bend on their demand for a 60 per cent revenue share in open Its week,” a source told us.
According to the source, “Reliance believes that they will have waited a long time to assist the cinema, as well as that now is the time for theatres to help them out with more cash. They feel this is really the least they can expect for not going straight to digital. Both of them are holding firm in their ideas, which has resulted in advance status being thrown out the window, with over 1500 screens in India delaying advance screenings.”
That’s not all; according to the insider, Kabir Khan’s athletic biography, 83, starring Ranveer Singh, is also requesting the same terms, namely a 60 per cent revenue split.
“They don’t need to go through the arduous process of fighting the exhibitors again in December, so they’re pushing the national chains to sign a contract with Sooryavanshi as well as 83 for a 60 per cent revenue split. The major chains, on the other hand, have plainly refused.”
Today is Saturday, and after just one day of the premier of Sooryavanshi, the drama is set to heat up even more. Today, one of the two parties will flinch first, and whether it is Reliance or National Chains remains to see it. However, in this war between two tremendous forces, the movie is now suffering the most.
Also Read: Rohit Shetty Opens Up About The Release Date of Akshay Kumar’s Sooryavanshi
