Its one of the busiest days inside the Bollywood industry, as advanced booking for a movie had never finally opened fewer than 12 hours before first screening. The revenue-sharing disputes among Reliance Entertainment as well as the National Multiplex Chains have been reported by Bollywood Society on a regular basis.
Throughout the week, Reliance insisted on a 60 percent revenue share for Week 1, but national multiplex chains refused to go over the regular 52.5 percent. Finally, late Thursday night, the parties reached an agreement, the advance bookings beginning at 10.30 p.m. “While Rohit Shetty kept a bit of distance from the revenue share issue till Wednesday, he was completely involved in all decision making on Thursday. Right from morning, he headed all meetings with Reliance and Multiplexes trying to find a solution. He held on to the film for a big screen release for 20 months and wanted it to reach the audience all across India in the best possible way. Hence, letting go off a multiplex release was not exactly an option,” a close source told us.
According to the source, “Finally, Rohit brought Reliance and Multiplex Association on the common ground with all parties agreeing to a revenue-sharing model of 55% in the first week. This was somewhere in between the first offer of 50% made by national chains and 60% made by Reliance. Rohit even tried to sort out the show sharing issues with Disney. While the studio wasn’t available for the meetings, Rohit sat down on the showcasing front to ensure that Sooryavanshi gets maximum showcasing without compromising much on the Hollywood Film, Eternals. Finally, things fell in place on this busy Diwali day.”
Today, the film is being released on approximately 4200 screens in India, and that it’s likely to be a box office hit. Sooryavanshi is indeed a component of Rohit Shetty’s police universe as well as stars Akshay Kumar, Katrina Kaif, Ajay Devgn, and Ranveer Singh.
Also Read: Rohit Shetty Opens Up About The Release Date of Akshay Kumar’s Sooryavanshi
