The market leader in the deodorant brand for women in India has just added a dash of star power to the fragrant trail of EVA’s successful return to woo its audience’s heart. Rakul Preet Singh with new signature fragrance line, EVA Make It Special.
There will be no dull moments in life with the new fragrance collection. Each fragrance is one-of-a-kind, giving you the confidence to spread your charm and make an impression. EVA Stand Out, EVA Sparkle Up, and EVA Shine On are the three variations.
Rakul Preet Singh has individually autographed each fragrance, bringing her star power to the fragrances. Rakul Preet Singh says of the new collection, “I have always felt that we are all born equal, yet we are all distinct.” And it’s because of our singularity that we stand out. EVA personifies my style, my attitude… it personifies me perfectly. So, when the notion of launching a line of signature perfumes came up, I saw it as an opportunity to connect more deeply with the brand. My favourites from the Make It Special collection are Stand Out, Sparkle Up, and Shine One.
One word of advice: don’t simply live in the moment; MAKE IT SPECIAL with this unique collection of scents.
In terms of the organisation, TTK Healthcare Ltd’s Vishal Vyas, AVP Marketing, had this to say: “Our collaboration with Rakul Preet Singh was the highlight of our previous campaign.” Rakul’s fashionable, colourful, refreshing demeanour and EVA’s diverse selection of scents fit together like a beautiful jigsaw puzzle. However, we desired a stronger brand-celebrity link, as well as a deeper significance for this collaboration. So we took it a step further and produced the Make It Special edition of Rakul Preet Singh’s hallmark perfumes. We are convinced that the brand-celebrity team will deliver a blockbuster for you, the audience, and us.
Moving on to the campaign brief, Curry Nation Brand Conversations, the agency behind the latest commercial, was tasked with not just maintaining the previous campaign’s style quotient, but also taking a step forward.
Rakul Preet Singh’s ‘Make It Special’ deodorant line is being launched in this commercial. A slick film that depicts change in a modern and contemporary manner. The hallmark ‘Make It Exceptional’ deodorants — Stand Out, Sparkle Up, and Shine On – play an important part in transforming everyday settings into special occasions.
Priti Nair, Founder and Creative Director of Curry Nation, commented on the insight, saying, “After the response of the first commercial in the market, we wanted to be absolutely confident that the second video had to be a notch higher.” On the subject of content On the subject of context. And, of course, there’s fashion. The “transformation film,” as it’s been termed, shows how the EVA Make It Special range changes ordinary situations and helps you make them extraordinary. The slick, new-age execution is the icing on the cake.
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