IT’S HARD TO BELIEVE NOW, however, when The Office initially aired in the United States on NBC in 2005, both reviewers and viewers disliked the show. It was panned for being unimaginative, unfunny, as well as a poor rip-off of the UK version. Netflix, on the other hand, decided to keep the show. It appeared to have been the right decision because The Office US began winning awards in season two and continued to do so for the next nine seasons.
Many TV series, though, aren’t allowed the same courtesy or given the chance to prove their quality in the age of streaming. According to data from media analytics firm Ampere Analysis, a Netflix Original only lasts two seasons on average before being cancelled.
Last month, Netflix added Altered Carbon to the growing list of shows that have been cancelled after only two seasons, following Sense8, The OA, as well as Luke Cage. The series then was subjected to the now-customary angry fan movement to preserve this from an early demise.
Apart from the one-off Sense8 movie finale, which was commissioned after an outpouring of support from fans, many attempts to resurrect a Netflix Original frequently fail. The decision to abandon a programme by the network is typically final—just ask #SaveTheOA. Although it’s disappointing for viewers to see a show cancelled, Netflix’s decision is based on statistics.
Netflix doesn’t really release ratings in the very same way which linear television networks do, but this has been widely reported that now the company decides whether to renew or cancel its videos based on a viewership-versus-cost-of-renewal review process, which defines whether the cost of manufacturing another season of a show is directly proportional to the number of viewers who watch it. “The most important thing for us to consider is if we’re getting enough viewers to justify the expense of the series.” Cindy Holland, Netflix’s vice president of original content, remarked during the Television Critics Association’s summer press tour in 2018.