MTV is indeed a cable station in the United States that was first broadcasted on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of ViacomCBS Domestic Media Networks, a division of ViacomCBS. Music videos and related programmes were first shown on the channel, which was overseen by television personalities known as video jockeys. Since its launch, it has shifted its concentration away from music and toward original reality programming for teens and young adults.
MTV has produced a slew of sister channels in the United States, as well as allied networks across the world, some of which have since gone independent. As of January 2016, MTV was available to around 90.6 million households in the United States.
Music television was first proposed in the 1960s. Beginning in the mid-1960s, the Beatles utilised music videos to advertise their albums. Their 1964 movie A Hard Day’s Night, particularly especially their performance of the song “Can’t Buy Me Love,” prompted MTV to grant director Richard Lester an award for “essentially inventing the music video.”
In 1967, Charlatan Productions in Los Angeles began making promotional videos for rock bands, using a unique method that involves creating original storylines and creative situations to accompany particular songs. Charlatan was formed by filmmakers Peter Gardiner and Allen Daviau, who were both working as special effects producers on the movie The Trip that year.
Later in 1967, Tom Rounds, the former programme director of San Francisco Top 40 radio station KFRC, was hired as Charlatan president. Charlatan created the short, music song-length promo videos under Rounds’ direction and on behalf of record companies, then delivered them on videotape to TV stations around the country. By the middle of 1968, Charlatan had finished forty films for fifteen record labels, including Jimi Hendrix, The Animals, Steppenwolf, Aretha Franklin, Richie Havens, The Who, The Rascals, Paul Revere & the Raiders, Connie Francis, The Cowsills, and Ricky Nelson.
Gary Van Haas, vice president of Televak Corporation, launched Music Video TV in 1974, a channel featuring video disc jockeys that aired in record stores around the country.
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