The letters BTS have nearly become synonymous with the term K-pop in recent years. Another K-pop trio, however, has been shattering records as its music has captivated a worldwide audience. Blackpink, a four-woman girl group that emerged in 2016, is indeed a multilingual performance force that connects with fans all around the world. Jisoo, Jennie, Rosé, as well as Lisa may have only recently begun touring internationally, however, their meteoric rise is already being fueled by a large fan base that extends well beyond South Korea.
With 730 million views, Blackpink’s song “Ddu-Du Ddu-Du” is presently the most-watched music video by a K-pop group on YouTube.
The number of people monitoring the band on social media is also shattering records. Lisa, the group’s main dancer as well as the youngest member, has more nearly 16 million Instagram followers, making her the most popular female K-pop artist.
Blackpink’s future itinerary is jam-packed with worldwide possibilities to interact with their “BLINKs,” a combination of the words “black” as well as “pink” admirers. They’ll make history as the first female K-pop group to perform at Coachella later in the month, prior to completing their maiden globe tour via North America, Europe, and Australia.
The group’s new 5-track EP, “Kill This Love,” is predicted to top the charts and is already buzzing on social media.
The title of the band was chosen to contrast with both the prevalent idea of femininity linked with both the colour pink. When Blackpink first appeared, their label, YG Entertainment, explained that perhaps the moniker was chosen to emphasise that now the group represents more than just beauty. Jennie sings in the first lyrics of “Ddu-Du Ddu-Du,” “I may seem nice, but I don’t act like it,” mirroring this message.
Blackpink has a small catalogue; prior to “Kill This Love,” the group had only released a total of 20 tracks since its debut in 2016, including Japanese translations of their Korean hits.
Despite this, a few of their tracks have not only charted on Billboard but have gone viral online, having their unique choreographies being often imitated by other K-pop celebrities and worldwide fans in dance covers.
The group’s fury, which is achieved through a combination of strong rapping, forceful singing, and sleek fashion, is a big element of their popularity. Although dark and edgy themes aren’t uncommon in K-pop female groups, Blackpink push the envelope with their music videos, such as with the bejewelled tank in “Ddu-Du Ddu-Du.”
Jisoo, the group’s eldest member, is a vocalist who is known as Blackpink’s mood-maker.