R. J. Williams started Young Hollywood, a privately held multimedia entertainment firm based in Los Angeles, California. The firm licences the “Young Hollywood” trademark for a variety of consumer products and services both locally and overseas. They also run a television network and are among the world’s top creators and distributors of digital celebrity content. Over 2 billion people have viewed their work.
Young Hollywood may be found in over 700 million homes and is accessible in 24 languages. YHN is an over-the-top premium network available in much more than 180 countries that offers planned content as well as a large video-on-demand library. The network produces and distributes unique programming to a worldwide audience 52 weeks a year.
At the beginning of 2015, Young Hollywood partnered exclusively with Apple to establish the network, which included unique programming available only on Apple’s Apple TV platform. The channel debuted seven new half-hour original programmes and programming across many platforms, including reality, scripted series, animation, and documentaries, with such a focus on entertainment, music, sports, fashion, as well as lifestyle.
The network extended by the end of 2015 to also include Roku, Amazon Fire TV, Samsung Blu-ray players, as well as Android tablets and phones.
Young Hollywood material is recognised for being anti-paparazzi and just not addressing gossip. YoungHollywood.com was created in 2007 and has monthly traffic of 3 million unique visitors. YH expanded their following even further by forming a street squad of fan ambassadors who spread the word about Young Hollywood to its friends and followers. Their distribution network allowed them to reach an audience of more than 100 million people.
Young Hollywood has been likened to MTV in which both provide a comprehensive strategy to reaching millennials. They both produce unique content, have such a built-in distribution network with just a sizable marketing arm, and also have direct contacts with advertisers.
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