The wellness-focused ‘Let’s Rise’ campaign was launched today by Westin Hotels & Resorts, Kareena Kapoor Khan part of Marriott Bonvoy’s international portfolio of 30 remarkable hotel brands, to encourage locals and travellers alike to reclaim control and improve their well-being while travelling. This campaign highlights a community of achievers and underscores the brand’s dedication to our visitors’ holistic feeling of well-being around the clock by using the unifying theme “We are All Risers.”
To commemorate the campaign’s premiere, Westin prepared an uplifting video featuring India’s new brand ambassador, Kareena Kapoor Khan, a well-known Bollywood actress. The video reinforces the brand’s commitment to well-being, with such a particular focus on three of both the brand’s six wellness pillars, Move Well, Eat Well, as well as Sleep Well, well with goal of lifting the pandemic-weary spirits, bodies, as well as minds thru the power of fluid movement, restful sleep, as well as balanced nutritious meals. Inside the video, Kareena embraces a holistic well-being lifestyle with Westin’s signature brand programmes, staying active at the WestinWORKOUT® Fitness studio, rejuvenating the body and mind with restorative sleep Heavenly® Bed and Heavenly® Bath, and enjoying the nourishing offerings from The Westin Mumbai Garden City.
Expressing her thoughts on the collaboration with Westin, Kareena Kapoor Khan said, “In this crazy world we live in, I’ve tried to create a balance for myself and my family. I work towards maintaining an active lifestyle, following a healthy diet while giving my mind and body ample rest and respect so that I can always put my best foot forward in everything I do. This is why I’m proud to be the face and voice of Westin’s ‘Let’s Rise’ campaign, a concept that is in line with my thinking. Looking forward to the association.”
“The Let’s Rise Campaign communicates Westin’s commitment to empowering our customers and guests to enhance their well-being and ensure they can be the best version of themselves. The pandemic has created stress and challenges, we are seeing people realigning their priorities to put their well-being first. We created the “Let’s Rise” Campaign to inspire everyone to be a Riser, to push forward, stay active and maintain a good physical and mental health so that we can all rise to shine every day in their own unique ways,” said Neeraj Govil, Senior Vice President, Operations – Asia Pacific (Excluding Greater China), Marriott International. “Kareena as an individual practice a lifestyle that is composed and well-maintained. She is hence a great fit for the brand, we are sure with her on-board we will be able to inspire our guests to realign their priorities, putting their well-being first and being their best selves while on the road.”
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