Having 3.11 billion views, Karol G is by far the biggest artist on the music video site in 2021. With 3.10 billion worldwide views, The Weeknd finished in second.
Ariana Grande had the third-highest number of views upon that site, with 2.47 billion. With 770 million views, Lil Baby is Vevo’s most-viewed artist of the year for the United States, followed by The Weeknd with 558 million views.
Doja Cat, as well as Lil Nas X, were two of Vevo’s most popular musicians, both debuting in the top ten most-watched artists list in the year. Lil Nas X topped the Vevo Engagement Chart both in the United States and around the world, which rates videos according to on how many likes, shares, as well as comments they receive all across the Vevo network.
Montero (Call Me By Your Name) came in first, followed by Industry Baby featuring Jack Harlow in second.
Lil Nas X’s success has indeed been ascribed to his “consistently inventive releases and clever marketing endeavours,” so that his shoe launch in collaboration with art collective MSCHF, according to Vevo.
According to Vevo, the customised Nike Air Max 97 sneakers increased the number of people who watched Lil Nas X’s music videos by sixfold.
In the meantime, Olivia Rodrigo’s viewership in the United States increased by 8 times to 357 million in 2021.
In other news, Vevo reports that Adele’s repertoire has been trending since the release of her new studio album, 30, with a ten-fold increase in views, and her track Easy On Me has become the No. 7 most-engaged Vevo music video of 2021 in the United States.
ABBA’s singles like Dancing Queen as well as Take chances on Me witnessed a 170 per cent increase in US views just after the announcement of their first new album in 40 years.
Taylor Swift’s library grew by 5x in November when she released All Too Well (Taylor’s Version), the first 10-minute single to top the Billboard Hot 100. “Vevo is indeed the music video gateway for artists of all styles as well as career phases,” Alan Price, Vevo’s Chief Executive Officer, stated.
Also Read: Who is the best singer in the world 2021 female?
