Neha Sharma warns against AI use of her face and likeness
The actor says unauthorised AI videos and images using her face are unacceptable and has threatened legal action against creators and sharers.
Neha Sharma has issued a public warning against anyone using her face or likeness to create AI-generated videos or images without her consent. In a post on X on Saturday, the actor asked creators to stop immediately, remove existing content, and not make or share more.
Her statement framed the issue as both a personal and legal line. She said using her face to misrepresent her or harm her reputation is unacceptable, and that she does not consent to the unauthorised use of her identity.
“Take it down now. You have been warned,” Neha Sharma wrote.
A public warning, not just a complaint
The actor was direct about accountability. She said no one should assume a fake account or AI tools will protect them from being held responsible. The warning covers three actions: creating, posting and circulating such content.
Indian stars are fighting back
Neha is part of a growing group of Indian actors drawing a line around their images, voices and personality rights. Akshay Kumar, Anil Kapoor, Varun Dhawan, Shilpa Shetty, Preity Zinta, Kartik Aaryan, Mrunal Thakur and Suniel Shetty are among those who have approached courts over unauthorised use of their identities.
The deepfake conversation in India gained wider attention after Rashmika Mandanna reacted to a manipulated video that had gone viral, calling the experience “extremely scarred” and asking for urgent action.
- Neha Sharma warned creators to stop using her face or likeness in AI content and take down existing posts.
- She said legal action could follow against anyone who creates, posts or circulates such material.
- Several Bollywood stars have already sought court protection over unauthorised image and voice use.
What fans and creators should do next
For fans and creators, the message is clear: a celebrity’s public presence is not permission to clone them. AI tools may make it easy to generate convincing clips, but the legal and reputational stakes are real. If you have made or shared such content, take it down. If you see it, avoid amplifying it.
This is unlikely to be the last warning from a public figure. As AI tools become more accessible, similar notices may push platforms, creators and viewers to treat consent as a starting point, not an afterthought.
Source: Hindustan Times
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