Rap Snacks is a prominent potato chip brand in the United States that features the likes of Cardi B, Migos, and Fabolous.
CEO James Lindsay, dubbed “The Official Snack of Hip Hop,” started Rap Snacks Inc. in 1994 and, after reaching a partnership with Universal Music Group in 2003, began packaging the chips with a cartoon picture of rap singers. Each wrapper is also assigned a unique chip taste. Rap Snacks are now supplied by the world’s highest-grossing firm, more than two decades later.
“I am ecstatic to be working with Walmart. When it comes to food, Rap Snacks and Patty Pies are virtually the only African American-branded goods available at Walmart.
“I’m also enthusiastic to develop the overall brand, which might pave the way for other African-American-owned consumer goods firms to follow suit.”
Lindsay claims he got the Walmart business approximately two months ago after a Walmart buyer reached out to his team. “She said she’d seen the brand and had reached out to my team on LinkedIn to ask if we could put us in shops.”
According to RapSnacks.net, James Lindsay founded the firm after obtaining $40,000 with the support of family and friends. After selling 800 cases of the chips in his first meeting with a distributor, he knew the chips would be a smash.
Rap Snacks eventually expanded into a seven-figure business, however, manufacturing was briefly halted from 2010 to 2015 owing to the smaller size of the bags, which was less profitable for the company’s manufacturers. Lindsay worked as a brand manager for rapper Meek Mill for five years, which gave him a better understanding of the artist’s power. In 2016, the brand was renovated and relaunched, with bigger bags and a higher price point.
In collaboration with Slutty Vegan, an Atlanta-based vegan burger restaurant, Rap Snacks unveiled two new vegan chip varieties. The new tastes are now available in over 100,000 retailers across the United States. According to Lindsay, the cooperation will assist raise awareness about healthier food options in marginalised regions with limited access.
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