Bollywood Society » Anjini Dhawan teams up with Gush Beauty for a limited-edition lip-kit

Anjini Dhawan teams up with Gush Beauty for a limited-edition lip-kit

by Ratan Srivastava
Anjini Dhawan

Gush Beauty’s first collaboration with Anjini Dhawan, Varun Dhawan’s niece, is an exclusive lip-kit duo limited edition drop centred around the theme of celebrating women’s friendship instead of romantic relationships on Valentine’s Day. This Galentine’s Day advertisement is all about spreading love!

The Better in Duos collection is inspired by childhood memories of young girls celebrating their strong friendships with presents such as best friends/ Friends Forever broken heart lockets or handcrafted friendship bands. The brand devised the ultimate lip combination for you and your bestie, so you can have the perfect pair of lip cosmetics for the perfect pair of besties.  “We wanted someone who envisioned this exact feeling of nostalgia with us, and who better than Anjini? The minute we met Anjini, we were totally in sync, and we knew she was the one!! Our fun lip duo is even named after Anjini and her furry bestie Troy!” says the Founder, Sheil Jain.

The lipstick comes in a dusty rose pink with mauve undertones- the perfect nude for Indian skin. A nourishing oil-in-water formula that’s weightless, transfer-proof, and stays on all day. The influencer Anjini Dhawan says, “Being a part of this collaboration made me take a walk down memory lane and realise that what I have with my girls is for keeps. For years, I’ve been mixing 2-3 shades before getting my favourite lip look, and after all of the hassle, I had to answer the V common – ‘oooh what shade are you wearing? I created Troy – my dream colour, something which you can tone down and can look very natural, but also layer up and achieve that dreamy, night look! While I focused on finding my dream shade, Gush focused on making the lip paint so good for the lips! Hydrating, crust-free, transfer-proof, and something which I would never have to re-apply! Paired with the perfect plumping lip gloss, which goes with every lip look, the perfect partner – just like my bestie! I’m so excited to see this finally come to life after months of going over formulations and shades! What I’m most excited about is to give this baby to my besties, my Galentines, and celebrate our friendship, the Gush way!”

Also Read: Varun Dhawan and Palak Tiwari star in a commercial for a speaker brand

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