Reva signs Sharvari as first ambassador amid 38-store expansion
Sharvari becomes the first face of Reva by PNGS, leading the diamond label's festive campaign while it expands from 38 stores and a March IPO.
Reva, the certified natural diamond jewellery label from PNGS Reva Diamond Jewellery Limited, has named Sharvari as its first brand ambassador. It is a milestone for the label: only months after its March 2026 stock market listing, Reva has now given itself a celebrity face as it moves into its largest expansion push yet.
Reva’s positioning rests on the phrase certified natural diamond — a mined stone whose quality and origin are independently verified, rather than a lab-grown alternative.
A first face for the label
Sharvari will lead Reva’s campaigns across print, digital, outdoor and in-store, beginning with the festive and wedding season. On screen, she has moved between horror-comedy, action and romance with films such as Munjya, Maharaj, Vedaa and YRF’s Alpha, after debuting in Bunty Aur Babli 2. Her next release, Sooraj Barjatya’s Yeh Prem Mol Liya, is expected in November.
Sharvari said the association is especially exciting because it is her first time as a brand’s first face. She added, “As a Maharashtrian, P. N. Gadgil & Sons is a name I’ve known and associated with trust and tradition for as long as I can remember.”
Why Sharvari now
Reva is using the signing to introduce certified natural diamonds to customers beyond its home market. Amit Modak, CEO of PNGS Reva Diamond Jewellery Limited, said the brand is entering a “defining phase” after listing — opening exclusive stores, launching its online platform and preparing for new cities, including key markets in North India. He added that Sharvari’s appeal cuts across regions and age groups, which matters as the brand grows beyond its home ground.
Aditya Modak, Director, Reva by PNGS, said the first ambassador had to reflect the Reva woman. He described Sharvari as rooted, real and self-made, “much like a natural diamond is shaped over time”.
The numbers behind the expansion
The ambassadorship lands at a specific retail moment. Reva currently operates 38 stores:
- 5 exclusive brand outlets
- 34 shop-in-shop counters within the P. N. Gadgil & Sons network
- Recent exclusive openings at Amanora Mall, Pune (July 2026) and Nashik (September 2026)
After its IPO in March 2026, the company is on track to open around 15 new company-owned exclusive stores within 24 months of listing, with a focus on Tier 1 cities and selective Tier 2 and metro markets. In September 2026, it also launched revadiamonds.com, extending its collections nationally.
The brand logic
For marketers, the move is a study in matching a first ambassador to an expansion story rather than to reach alone. Sharvari brings regional credibility through the Gadgil name and national familiarity through her film slate, just as Reva adds stores and e-commerce. The festive and wedding window gives the campaign an immediate sales moment, and her November release adds extra visibility.
Source: bollywoodHungama.com
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