In a decisive move to curb the growing misuse of digital identities online, the Delhi High Court has granted interim relief to Bhuvan Bam, restraining the circulation of deepfake content and unauthorized use of his persona across platforms.
The order, passed by Justice Jyoti Singh on April 28, 2026, comes amid a surge in misleading content – including fake Telegram promotions and betting advertisements – that were being circulated using Bam’s image, voice, and popular BB Ki Vines characters. The content not only infringed on his rights but also posed a risk of misleading unsuspecting audiences.
Recognizing the potential for public harm, Bam approached the Court seeking urgent intervention to prevent further misuse and to ensure that viewers are not duped by fraudulent or manipulated content falsely associated with him.
The Court noted that a prima facie case had been established and observed that continued circulation of such material could result in irreparable harm — not just to Bam, but to the public at large. Accordingly, it passed an ex parte ad interim injunction restraining unknown entities from creating or sharing such content.
As part of the directions, platforms including Google LLC, Meta Platforms Inc., Flipkart, and Spotify India have been instructed to take down identified URLs within 36 hours and submit compliance reports.
While questions around parody and fair use were raised by some parties, the Court clarified that those aspects will be examined at a later stage. The immediate priority, it emphasized, is to prevent further misuse and safeguard public interest.
This move underscores a growing concern around deepfakes and manipulated media, particularly when used in scams and deceptive advertising. By taking legal action at this stage, Bam has positioned the issue not just as a personal infringement, but as a matter of consumer protection in an increasingly vulnerable digital ecosystem.
The development also comes at a time when Bam is expanding his creative footprint, with his upcoming film Kuku Ki Kundali under Dharma Productions alongside Wamiqa Gabbi, and the series The Revolutionaries with Amazon Prime Video.
With both momentum in his career and a clear stance on digital accountability, Bam’s latest legal step reflects a broader shift – from creator to custodian of audience trust.