T-Series, Asia’s largest music label, publisher, as well as India’s largest movie studio, has entered the OTT web-series market. T-Series, led by Bhushan Kumar, will focus on generating content for all platforms that will attract to all segments of the public, with captivating programmes spanning genres and all available at their fingertips.
“We at T-Series always have believed inside the power of stories, whether via the music we create or the movies we produce,” Bhushan Kumar, Chairman & Managing Director of T-Series, said of the news. Taking forward this very ideology, we are ecstatic to now foray into producing web-shows with powerhouse content makers such as Aanand L Rai, Anubhav Sinha, Nikhil Advani, Hansal Mehta, Sanjay Gupta, Bejoy Nambiar, Suparn S Varma (The Family Man), Mikhil Musale (Made In China), Soumendra Padhi (Jamtara) among several more stalwarts. Through this, we aim at offering fresh, original and exclusive stories tailored for our viewers across the globe.”
He further adds, “With this expansion, we aim at creating ‘binge-worthy’ content that will cater to new audiences and will include tapping new markets. We are thrilled to diversify and become a creative hub for producing music, films and web shows. With the recent budget announcement by our Financial Minister, there is great progress in the pipeline with the 5G spectrum expansion. It has been projected that Rural India will be connected via optic fibres by the year 2025 and this essentially means that the internet will be easily and cost-effectively available which surely is a great boost to the world of OTT and content creators all over. The OTT audience will expand exponentially.”
Due to the broad genre of films produced across theatres and OTT platforms, as well as chartbuster tunes released on their YouTube page, Bhushan Kumar’s T-Series has experienced an upward trend over the previous decade. Now, in 2022 and beyond in the digital world, T-Series will fascinate the globe with a wide selection of movies and web programmes covering the genres of action thrillers, biopics, murder mysteries, jailbreak dramas, and more!
Also Read: T-Series and Lahari Music Acquire Music Rights of ‘RRR’ Movie
