Shah Rukh Khan’s Rs 450 cr King teaser arrives Nov 2
Shah Rukh Khan's King will drop its first teaser on his birthday, November 2, ahead of the Rs 450 crore thriller's December 24 release.

Shah Rukh Khan’s return to the big screen now has two dates fans can circle: 2 November 2026 for the first teaser of King, and 24 December 2026 for the film itself. Team King is turning SRK’s birthday into the global launchpad for a reported Rs. 450 crore action thriller.
A birthday drop, not just a reveal
Director Siddharth Anand has chosen Shah Rukh Khan’s birthday to release the first official footage, according to insiders who spoke to Bollywood Hungama. The teaser is being positioned as a gift to the star’s fans and a first glimpse of what the source calls “a new SRK experience.”
That matters because King is Shah Rukh Khan’s big-screen return after three years. The film is reported to carry a production cost of Rs. 450 crores, placing it among the most expensive Indian productions ever mounted.
What the teaser is meant to do
The November 2 drop is more than a fan moment. It is the official start of the film’s worldwide marketing campaign. The team wants the scale to go beyond Pathaan and Jawan, with action, dialogue and music carrying the Christmas release.
- Teaser date: 2 November 2026, Shah Rukh Khan’s birthday
- Release date: 24 December 2026
- Reported budget: Rs. 450 crores
- Special appearance: Kareena Kapoor in Daddy Cool
The Kareena Kapoor factor
Kareena Kapoor is set for a special appearance in a song titled Daddy Cool. The makers plan to film the number in South Africa in October, and it is expected to be one of the film’s major highlights.
Produced by Red Chillies and Marflix, King is aiming for a global Christmas bow. For entertainment marketers, this is occasion-led marketing: attach a reveal to a day fans already celebrate, and the community does the amplifying. It also hands a Rs. 450 crore film a sharper, shorter runway into the holiday season instead of a long, leaking drip.
Source: bollywoodHungama.com
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