Ranveer Singh has been generating a lot of hype lately because to his forthcoming film Jayeshbhai Jordaar. The social comedy drama is set to hit theatres on May 13, and the production team is planning some unconventional promotional stunts to help market the film. The trailer will be released tomorrow by Jayeshbhai Jordaar’s team. Ranveer Singh and his crew delivered scentless soaps as invites to the trailer presentation, which has piqued everyone’s interest. Anushka Sharma, who received a similar invitation along with a customised message from Ranveer, is curious as to what would happen tomorrow.
Ranveer Singh sends a crazy trailer premiere invitation to Jayeshbhai Jordaar starrer Jayeshbhai Jordaar starrer Jayeshbhai Jordaar starrer “Intrigued by the scentless soap and the special letter from #Jayeshbhai – curious to know what will unfold tomorrow!” Talking about this creative promotional idea, producer Maneesh Sharma said, “Jayeshbhai Jordaar is a film with its own unique cinematic fragrance. It attempts to break societal barriers and prejudices in the most unlikely way. So, when we were brainstorming on the promotional aspect, our challenge was how do we convey the ethos, and the cinematic fragrance of our film. Finally, we decided to do what our hero Jayesh-bhai would have done!”
Ranveer Singh has been generating a lot of hype lately because to his forthcoming film Jayeshbhai Jordaar. The social comedy drama is set to hit theatres on May 13, and the production team is planning some unconventional promotional stunts to help market the film. “The scentless soap symbolizes what Jayeshbhai, both the person and the film, are trying to say and do. Our society has constructs that are stale and scentless – hence the scentless soap. Jayeshbhai intends to break and re-mould those constructs,” he added.
The trailer will be released tomorrow by Jayeshbhai Jordaar’s team. Ranveer Singh and his crew delivered scentless soaps as invites to the trailer presentation, which has piqued everyone’s interest. Anushka Sharma, who received a similar invitation along with a customised message from Ranveer, is curious as to what would happen tomorrow.
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