Ranveer Singh, the Bollywood sensation, has been chosen as the NBA Brand Ambassador for India. During the NBA’s 75th Anniversary Season in 2021-22, he will interact with Indian fans. Although Ranveer is known for promoting basketball in India, it has been revealed about Barack Obama is a supporter of NBA Africa! It appears that the league is enlisting the help of international heavyweights for its marketing!
Ranveer will take part in a variety of league activities during the season, which will be promoted just on NBA’s as well as his own social media profiles. Ranveer had earlier visited the NBA All-Star Game in Toronto in 2016 when he sat courtside.
Ranveer would also be featured on “NBA Style” (@nbastyle in), a new lifestyle-focused Instagram profile for Indian fans that displays the NBA’s as well as mainstream culture’s intersection. ‘NBA Style’ is a place for NBA fans throughout India to learn about the numerous ways in which music, style, art, and entertainment effect and are inspired by that of the league as well as its athletes. The new account also features a variety of local celebrities and their achievements in the NBA and popular culture.
“I have loved basketball and the NBA since my childhood and have always been fascinated with its influence on popular culture including music, fashion, and entertainment,” said Ranveer. “With the NBA tipping off its 75th season celebrations, there couldn’t have been a better time to join forces with the league and support their efforts to grow basketball in the country.”
“We are thrilled to welcome Ranveer Singh as NBA brand ambassador for India ahead of what promises to be a memorable 75th Anniversary Season,” Mark Tatum, the NBA’s Deputy Commissioner and Chief Operating Officer, acknowledged as much.
“A Bollywood icon and one of the most celebrated actors of his generation, Ranveer is also a dedicated NBA fan who is passionate about the league and its players. We’re excited to work with Ranveer to engage with fans in India and around the world on a variety of platforms.”
“Ranveer is an ideal ambassador to headline the launch of NBA Style, our new Instagram handles that explores the intersection of basketball and culture,” Scott Levy, NBA Asia’s Executive Vice President and Managing Director, stated. “Art, fashion and entertainment are part of the fabric of India, and with Ranveer’s help, NBA Style will contribute to the cultural landscape and showcase how the league and its players have been shaped by and influence culture.”