Ranveer Singh Fronts Gresbond’s Tile Expert Campaign
Ranveer Singh extends his Kajaria link to Gresbond and leads the Tile Expert Ka Tile Adhesive campaign, launching October 16, 2026.
Ranveer Singh is taking his Kajaria association into a less glamorous part of the home. The actor is now the brand ambassador for Gresbond by Kajaria, the tile-fixing solutions arm of Kajaria Ceramics Limited, and will front a new national campaign titled Tile Expert Ka Tile Adhesive from October 16, 2026.
The campaign is built around a simple argument: a beautiful tile is only as good as what holds it in place. Gresbond’s portfolio spans tile adhesives, epoxy and cementitious grouts, surface cleaners and professional tiling tools, for ceramic and vitrified tiles, natural stone, large-format installations and wet-area jobs.
From visible design to invisible expertise
Ranveer is not starting cold. He already shares a relationship with Kajaria, and this move extends that into the brand’s tile-fixing business. The new films make him the “Tile Expert”, bringing star power to a category consumers often ignore until something cracks, pops or stains.
Great design is equally about what you see and the expertise that makes it endure. — Ranveer Singh
Kartik Kajaria, who leads the Gresbond business, said the ambition is to “take the category to a much larger audience” after years spent improving products, manufacturing and distribution. The media plan is broad: digital, social, out-of-home and on-ground activations from the launch date.
Why the category matters
Tile fixing rarely gets consumer attention, but it determines how a tiled floor, wall or bathroom performs over time. A premium tile with the wrong adhesive or grout can fail long before the design loses its appeal. The campaign’s job is to make that hidden layer feel like part of the design decision, not an afterthought.
- Tile adhesives for ceramic, vitrified, natural stone and large-format tiles
- Epoxy and cementitious grouts for finish and durability
- Surface cleaners and professional tiling tools for installation and maintenance
What to watch for
For fans, this is Ranveer in an instructive avatar rather than a film promotion. For Kajaria, it is a play to make Gresbond the name that comes to mind for expert tile fixing in India. The series of films will show the right product choice at key failure points, turning a technical purchase into a celebrity-led conversation.
If the campaign connects, it could be a case study in how Indian home-improvement categories can borrow film-star energy to educate consumers instead of only entertaining them.
Source: bollywoodHungama.com
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