Following Jeet, Judwaa, Har Dil Jo Pyaar Karega, Mujhse Shaadi Karoge, Jaan-E-Mann, and Kick, Sajid Nadiadwala and Salman Khan are gearing up for their seventh collaboration, Kabhi Eid Kabhi Diwali, directed by Farhad Samji. The film will premiere in Mumbai on March 15th. And we’ve heard that the crew is on the cusp of signing the largest post-release digital and satellite contract in Bollywood, even before a single frame has been filmed.
“Prior to the pandemic, Salman Khan had fetched Rs. 130 crore for the satellite and digital rights of Bharat, which was the highest ever of all time. Dabangg 3 was also in a similar range due to Salman’s deal with Amazon & Zee. In a pandemic, the game changed as the digital window came down to just 4 weeks and Sooryavanshi fetched nearly 140 crores for its post-release streaming. And now, it seems that another Salman film is set to ink the biggest post-release streaming deal with an 8-week window for a digital premiere. Sajid Nadiadwala has received offers in the range of Rs. 150 crores for the satellite and digital rights of Kabhi Eid Kabhi Diwali and is in conversations with multiple streaming platforms,” a source informed Bollywood Society.
The source further shared, “Once signed, this would be the biggest non-theatrical deal of all time with conventional window. Being a comic entertainer, Kabhi Eid Kabhi Diwali has fetched great offers from the digital world and Salman alongside Akshay Kumar are the only two stars who films have consistently grabbed good television ratings all through their three-decade long career. The genre is also known to give rich dividends to digital platforms too.”
Pooja Hegde and Venkatesh feature in the key roles of Kabhi Eid Kabhi Diwali, which is set to be released in Eid 2023.
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