SRK, Ranbir and Alia Turn a Rungta Steel Ad Into a Film Face-Off
Shah Rukh Khan, Ranbir Kapoor and Alia Bhatt pitch their own film-inspired ideas in a new Rungta Steel ad that ends in a Hookah Bar dance finale.
A steel brand has pulled off something most film producers would envy: Shah Rukh Khan, Ranbir Kapoor and Alia Bhatt together in one frame, working through a script that lets each of them nod to their own best-known roles. The new Rungta Steel commercial, directed by Abhishek Varman, is already gathering views and reactions across social media.
Don, Rockstar and Jigra walk into a pitch meeting
The ad is built as an ideas session for the steel brand’s endorsement. Each star pitches their own film as the campaign hook:
- Shah Rukh Khan brings a Don-inspired idea, saying “12 mulkon ki police” cannot break a house.
- Ranbir Kapoor counters with Rockstar: an artist who cannot break the stage.
- Alia Bhatt pitches Jigra, where the jail does not break.
None of those pitches is the final idea. The brand manager’s concept wins instead: all three stars dance to “Hookah Bar” from Khiladi 786, each holding a Rungta Steel bar. The boardroom debate becomes a song-and-dance finale.
Why the ad is cutting through
Three A-list stars sharing a commercial is rare. The ad uses that rarity as the idea itself: three filmographies compete, and the steel brand’s manager has the last word. The Don, Rockstar and Jigra references reward fans who know the movies, while the Hookah Bar finish keeps the mood playful.
For fans, the ad is part reunion and part quiz. Spotting the film references is the hook, and the familiar track gives the spot an easy, shareable rhythm. It works because it asks viewers to be in on the joke.
Directed by Abhishek Varman, whose films include 2 States and Kalank, the commercial moves like a short film. The setup, the competing film ideas and the closing track arrive quickly, which makes the ad feel like a sketch built around the stars rather than a standard product message.
Where to see the cast next
Shah Rukh Khan has King lined up for December 24, 2026. Alia Bhatt and Ranbir Kapoor will share the screen again in Love & War with Vicky Kaushal, scheduled for January 2027. That makes this commercial a small preview of the bigger releases waiting ahead.
For now, the ad is available on social media and is continuing to draw reactions.
Source: bollywoodHungama.com
The room talks
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