K-pop, short for Korean popular music, is a genre of music originating in South Korea as part of South Korean culture.
Jump, BLACKPINK’s explosive July 11 comeback, was more than just a musical event; it was a digital sensation. The music video caused a strange YouTube technical glitch just hours after it was released, leaving fans in disbelief and social media ablaze. In a surprising turn of events, the video momentarily had more likes than views, which sparked a lot of conjecture and hysteria among fans.
In order to guarantee record-breaking numbers, millions of BLACKPINK’s fervently devoted fans, known as BLINKs, started mass-streaming the music video repeatedly, which caused the anomaly. YouTube’s real-time counter was overloaded by the sudden surge of traffic, causing the platform to temporarily freeze the number of likes. When the video’s likes seemed to outnumber its views, viewers were perplexed because this seems impossible by standard metrics.
The glitch was later explained by YouTube in response to a fan comment: “When a video has really high views (especially in a short period of time), the public view count probably hasn’t caught up with our backend systems that verify/remove invalid views.” BLINKs shared screenshots and expressed pride in their collective impact as the statement swiftly went viral on Twitter, Instagram, and fan forums.
The Jump MV took off in spite of the glitch, gaining over 19 million views and 1 million likes in record time. In jest, fans said that BLACKPINK had “literally broken the internet.” The group demonstrated once more why they are more than just idols—they are a digital force of nature—by reaffirming their global dominance and cultural influence with this comeback.
