Farah Khan credits Gen Z for her spontaneous Instagram posts
At the Edits Film Festival in Mumbai, Farah Khan said Gen Z taught her to stop overthinking Instagram and shared why relatability wins.
The Edits Film Festival wrapped in Mumbai with filmmaker Farah Khan as the special guest, and she left creators with a simple rule: don’t overthink what you post.
Farah was joined by jury members Ahsaas Channa, Dolly Singh, Nikhil Taneja and Rajeev Masand as the festival recognised creators who turned raw camera-roll clips into edited stories. More than 100 creators took part, and Ishank Gupta, Sanya Rohillaa and Ahsan Vazir were announced as the top three winners.
What Farah Khan said about Instagram
Farah has moved between big-screen feature films and short-form Instagram Reels, and she does not approach the two formats the same way. On social media, she prefers spontaneity over a detailed plan.
“People assume there’s a big plan behind it, but I don’t overthink what I post,” she said. She credited Gen Z for shaping that outlook, describing them as “so nonchalant about it, no second-guessing.”
Her formula is simple: a clip from her show, a random chat or a bit of on-the-spot mischief. “I think relatability and realness, with a bit of humor, are what audiences actually respond to on Instagram,” she said.
Why the festival matters
The event put Edits, Instagram’s video-editing app, at the centre of the conversation. Submissions opened in August and gave participants 45 days to turn unpolished videos from their camera rolls into edited content. The jury considered storytelling, restraint and editing skills.
Ankit Rihal, Head of Global Partnerships, Meta, India, said the festival was designed to help creators experiment with features they had not used before. He added that the goal is to give creators “the right tools, platforms and opportunities.”
- 100+ creators took part in the festival.
- 45 days was the submission window after entries opened in August.
- Top three: Ishank Gupta, Sanya Rohillaa and Ahsan Vazir.
For creators, the takeaway is not that editing does not matter. It is that a strong edit can start with a real, unscripted moment. Farah’s advice points to authenticity as the through-line: if a clip feels true and has a little humour, it is more likely to connect.
Source: Bollywood Hungama
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