Sanya Malhotra fronts GKB as it opens 100th store
Sanya Malhotra is the new face of GKB as the six-decade-old eyewear brand drops 'Opticals' and opens its 100th store in Mumbai, pushing into lifestyle-led eyewear.
GKB, the six-decade-old eyewear retailer previously known as GKB Opticals, is stepping into a new chapter. The brand has unveiled a shorter name, a new identity, a Bollywood face and its 100th Indian store all at once.
A legacy optical name becomes a lifestyle label
The company will now trade simply as GKB, retiring the word “Opticals” from its brand name. The shift points to a wider ambition: selling eyewear as a fashion and lifestyle choice while staying rooted in its optical-retail heritage.
Priyanka Gupta, Director, GKB, described the change as “very organic” and said the brand is now concentrating on developing products further in terms of “fashion, premium, luxury and lifestyle.”
Sanya Malhotra joins at the 100-store mark
The announcement arrived alongside the opening of GKB’s 100th store in India, a 1,000-square-foot outlet in Mumbai. Sanya Malhotra, known for her contemporary fashion sensibility, will represent the brand as it leans into lifestyle-led eyewear.
The actor said she is excited about the brand’s “fashion and lifestyle-led future,” adding that the right frames can change how a person feels and presents themselves. She pointed to “great design, individuality and a strong sense of style, backed by expertise” as what draws her to GKB.
In-store services go beyond picking frames
The revamped retail experience includes several specialist touchpoints:
- Vision Lounges in Mumbai and Bengaluru for private consultations.
- Lens Experience Zones to compare coatings, polarisation and light filters.
- Paediatric Myopia Clinics focused on children’s vision management.
- At-home eye tests and style consultations led by certified optometrists with diagnostic tools.
- 3D Virtual Try-On and digital in-store lens mapping to help with frame and lens selection.
Some outlets also house audiology clinics, so hearing care sits alongside traditional vision care. The product mix includes international labels such as MYKITA, Masunaga, Bvlgari, Chopard, TAG Heuer and Ray-Ban Meta.
Why this matters for our readers
For fans who follow Sanya Malhotra’s style, the partnership signals that everyday eyewear is being treated as a fashion accessory rather than a medical afterthought. GKB’s 100th store and rebrand reflect how legacy Indian retailers are chasing younger, style-conscious shoppers.
Shoppers can test the new direction themselves: try frames through 3D Virtual Try-On, book an at-home eye check, or visit a Vision Lounge before committing to a new pair.
Source: bollywoodHungama.com
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