Bollywood Society » Global advertising giant Hakuhodo set to elevate the Indian entertainment domain with Trigger Happy Studios

Global advertising giant Hakuhodo set to elevate the Indian entertainment domain with Trigger Happy Studios

by Ratan Srivastava

After the successful acquisition of MATH (India’s leading marketing agency in entertainment), which marked a pivotal moment in its expansion strategy into the Asian market, global advertising powerhouse Hakuhodo announces the launch of Trigger Happy Studios. This will be a Content Production studio across films, digital and other mediums. With a growing firm foothold in the Indian entertainment industry since January 2023, this move reinforces Hakuhodo’s commitment to bringing their global strength to India. With a plethora of live action & anime IPs already under their belt, a global distribution network and entertainment agencies across the world, through Trigger Happy Studios, they intend to Collaborate with Creative Partners across languages and regions in India to further expand their network.

Trigger Happy Studios is poised to produce, market, and distribute feature films, digital content, and international co-productions across various platforms and markets. Moving
forward, Trigger Happy Studios sets the stage for a fresh era of storytelling in India, merging the global strengths of Hakuhodo. and their expertise in the Entertainment Network. With a dedication to engaging narratives, the studio strives to break barriers and entertain audiences, enriching lives through its creative vision.

Speaking about the launch, Amit Chandrra, CEO of Trigger Happy Studios emphasized the studio’s commitment to authenticity and creativity. He said, “At Trigger Happy Studios, we intend strongly commit to authenticity and creativity in storytelling. Our mission is to cultivate an environment where storytellers flourish, driven by genuine human experiences and sincere dedication to creativity. With Hakuhodo, we focus on shaping narratives that not only engage but also deeply resonate with audiences, enriching lives and fueling imaginations.”

Echoing Chandrra’s sentiments, Kosuke Kataoka, Managing Director of Hakuhodo India & Director of Trigger Happy Studios, highlighted the strategic importance of Trigger Happy
Studios. “With Trigger Happy Studios, our vision is to deliver engaging content to diverse audiences. We are excited to leverage our strengths to explore new horizons in content creation, particularly within Indian cinema. Together, we aim to entertain audiences with innovative storytelling and unforgettable experiences.”

Jigyasa Sharma, Studio Head of Trigger Happy Studios, added, “ At Trigger Happy Studios, our passion for storytelling knows no bounds. We are driven by a shared purpose to create narratives that resonate deeply with audiences worldwide. Through creativity, we strive to push the boundaries of storytelling, leaving an indelible imprint on the hearts and minds of our audiences. We look forward to creating stories that inspire and entertain.”

As Trigger Happy Studios invites audiences to join them in exploring what is poised to reshape storytelling for a new generation, it stands as a testament to the power of innovation and creativity in the ever-evolving landscape of entertainment.

About Hakuhodo
Founded in 1895, Hakuhodo is an integrated marketing solutions company headquartered in Tokyo, Japan. With offices in 20 countries and regions, and over 10,000 specialists working in Japan and around the world, Hakuhodo is the world’s 8th largest advertising agency according to Ad Age’s “Agency Report 2023” The company is the core agency of the Hakuhodo DY Group. Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-
degree perspective on consumers’ lives. With sei-katsu-sha insight as its cornerstone, Hakuhodo combines creativity, integrative capabilities, and data and technology to play a
leading role in evolving companies’ marketing activities and generating innovation for the digitalized era. This enables the company to impact and provide value to sei-katsu-sha and society. Renowned for its creativity, Hakuhodo has won the Grand Prix at Cannes Lions International Festival of Creativity twice, and was named Network of the Year at ADFEST 2021.

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