The Walt Disney Company owns the Disney Princess media property as well as the toy line, commonly known as Princess Line. The series, which was developed by Disney Consumer Products Chairman Andy Mooney, contains a cast of female characters that have starred in other Disney properties.
The franchise doesn’t really refer to any and all princess personalities from Disney-owned media, but instead to particular characters as from the company’s animated movies, with eleven personalities from Walt Disney Animation Studios movies and one character from such a Pixar movie included in the franchise protagonists of animated movies from Walt Disney Pictures. Snow White, Cinderella, Aurora, Ariel, Belle, Jasmine, Pocahontas, Mulan, Tiana, Rapunzel, Merida, as well as Moana are indeed the 12 characters within the franchise.
Dolls, sing-along videos, fashion, cosmetic items, home décor, toys, as well as a range of other goods portraying some more of the Disney Princesses have been released as part of the organisation. Glidden (wall paint), Stride Rite (sparkly shoes), Hasbro (games and dolls), Fisher-Price (plastic miniatures), as well as Lego are among the franchise’s licensees (Lego sets).
Snow White, Cinderella, Tinker Bell, Aurora, Ariel, Belle, Jasmine, Pocahontas, Esmeralda, as well as Mulan were among the initial cast members of Disney Princess. Tinker Bell was shortly removed, and she went on to star inside the Disney Fairies sister brand. Esmeralda too was taken out of the picture. It was the first occasion the characters were marketed as just a distinct franchise from the movie in which they initially appeared. Mooney agreed that perhaps the princesses shouldn’t ever maintain eye contact with one another when appearing in marketing materials including such posters, in order to preserve its unique “mythologies.” ” looks off from a slightly different way, as though oblivious to the existence of others.”
Mooney as well as his team introduced the Disney Princess collection in an innovative way, with really no focus groups and very little promotion. Disney Consumer Items (DCP) had revenue of $300 million in 2001, however by 2012, this had grown to $3 billion, giving it just the world’s biggest seller of consumer entertainment products. In 2000, DCP granted princess product rights to Hasbro for games, Mattel for dolls, as well as Fisher-Price for plastic figurines, leading the franchise to surpass $1 billion in sales in only three years.
The official Disney Princess canon comprises of female heroines from twelve Disney movies, the majority of them having royalties inside their fictitious universes. Snow White was the first and original Disney Princess, accompanied by Cinderella, Aurora, and so forth. Princesses have been received an official number inside the franchise lineup predicated upon that chronological order wherein their movies were released, beginning with Snow White with the first and original Disney Princess, accompanied by Cinderella, Aurora, and so on.
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