South Korean boyband BTS, a.k.a. Bangtan Boys, presently has the worlds most powerful fandom, dubbed ARMY.
ARMY refers as Adorable Representative M.C for Youth. As per recent statistics, this organised fanbase has close to 48 million distinct identities.
As per the Hyundai Research Institute, BTS is responsible for 70% of yearly tourists to South Korea, generating $3.6 significantly to the economy to present. This figure is projected to grow $37 billion within the following decade.
BTS is indeed a brilliant band, however, there are mysteries to its fans that make it the world’s biggest. The following are some key elements that lead to ARMY’s growth as the largest and most powerful fanbase by 2020.
This technique mitigates BTS’ disadvantages as just non-English programs that prepare. BTS has a worldwide network of translations profiles throughout social media, regardless of the fact that they really do not publish any records in quite a universal language.
Such fan profiles are all in charge of translating nearly anything our heroes say into the local tongue, trying to bridge the gap among BTS and international followers. Jiye Kim’s Twitter feed, for instance, is responsible for interpreting all lyrics of a song, video footage, and BTS social media posts into English. That she’ll be been doing this work since 2017 to assist BTS to reach a wider audience. Kim’s translations account currently has over 270,000 followers. Another example is Claire Min, who has a Twitter handle with 350,000 followers and specialises in interpreting BTS live stream broadcasts. She began her employment in 2018 and encouraged Korean language study to assist fans to feel more involved with favourite heroes.
Trending BTS hashtags
Given social media’s growing effect on people’s lives, making use of technical tools is essential for dominating nearly any industry. The Army is well aware of it and makes excellent use of it.
To not forget the popularity such hashtags have brought the South Korean boy band. BTS-related hashtags would be pushed that whenever there’s a polling contest on any pop charts to ask for ARMYs’ assistance. Each ARMY is inspired to take action by the sentiments of becoming a member of the young kingdom, helping to its idol’s ascension towards the top. BTS has the most powerful fandom in the world.