Yes, you read that right! Bollywood Superstar Aamir Khan and popular acclaimed filmmaker Rajkumar Hirani join Lt Governor of Jammu and Kashmir, Mr Manoj Sinha, to launch a new film policy. Read below to know more details about the same.
The picturesque state of Jammu and Kashmir was once a popular filming location. However, due to regional tensions, filmmakers began to avoid shooting here over the years, despite the breathtaking scenery. However, the government is taking important steps to ensure that Jammu and Kashmir, also known as the paradise on Earth, is once again one of the most sought-after filming locations.
In a historic ceremony on August 5th, the Lieutenant Governor of Jammu and Kashmir, Manoj Sinha, launched the state’s new film policy in the presence of superstar Aamir Khan, blockbuster filmmaker Rajkumar Hirani, and producer Mahaveer Jain.
The event took place in Srinagar, the Kashmiri capital. The policy’s goal is to convert the state into a shooting paradise for filmmakers by providing adequate facilities and a safe atmosphere.
Many states are luring filmmakers to shoot their films and web series these days. One of the most crucial aspects that drew the sector to these states was the ease with which the application process could be reduced, and in many cases, fully digital. A website (https://www.jkfilm.jk.gov.in/) was launched today as part of the new film strategy.
This website contains all of the information regarding the government’s incentives and policies for filmmakers. Furthermore, it enables filmmakers to seek shooting permits. It even walks you through filling out the online application step by step. Even inexperienced and young filmmakers would be encouraged to ask for authorization as a result of this.
Surprisingly, the website also includes a list of possible shooting locations. Forts, valleys, meadows, palaces, halls, lakes, waterfalls, snow-capped slopes, religious sites, and other locations have been listed. Another element of the website is that it has a directory of Kashmiri talent who can be hired for filming in the northernmost state. In a nutshell, the website is set up to provide all of the necessary information in one place.
Kashmir has been through a lot, and film projects have the potential to help it recover as well as increase tourism. And with a celebrity like Aamir Khan launching the policy, it is guaranteed to attract a lot of attention and help market the state.