Bollywood Society » Rapper MC Stan’s reel with MS Dhoni becomes most watched on Instagram, gains 585 Million views

Rapper MC Stan’s reel with MS Dhoni becomes most watched on Instagram, gains 585 Million views

by Aruna Purve

Rapper MC Stan, the trailblazing hip-hop artist, has made a significant mark on the Indian music scene with his disruptive and raw style. Rising to prominence with his hit album “Tadipaar” in 2020, he captivated audiences with tracks like “Basti Ka Hasti” in 2022. His unique sound and authentic lyrics have garnered him a massive following, and his victory in Bigg Boss Season 16 further cemented his status as a cultural icon.

Beyond music, Rapper MC Stan has become a trendsetter in branded content, leveraging his popularity to forge impactful brand collaborations. His recent reel with MS Dhoni for Fireboltt amassed a staggering 585 million views, becoming the most-watched reel on Instagram in India.

One of the most notable of these collaborations is with Fireboltt, a leading smartwatch brand. In a campaign that has captivated the nation, Rapper MC Stan teamed up with Indian cricket legend MS Dhoni. This partnership brought together two icons from vastly different fields—hip-hop and cricket—creating a unique and compelling narrative. The campaign effectively blended Stan’s edgy, street-smart persona with Dhoni’s legendary cricket status, resonating with a wide audience and generating significant media buzz.

The highlight of this collaboration was the reel shared on Instagram, which has now become the most-watched reel in India. The reel garnered an astonishing 585 million views, setting a new benchmark in social media engagement. This remarkable achievement not only underscores the immense popularity of both Rapper MC Stan and MS Dhoni but also highlights the powerful impact of their combined influence.

Rapper MC Stan’s milestone with this record-breaking reel is a testament to his ability to connect with audiences beyond the music industry. It reinforces his status as a pioneer in Indian hip-hop and branded content, showcasing his innovative spirit and vision for the future. As he continues to push boundaries and set new trends, MC Stan’s influence in the entertainment and marketing industries is poised to grow even further.

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